Design Theory

Good plans and clear endpoints get you where you want to go.


Design Reality

Learning what you don't know and then finding effective solutions to those problems makes successful businesses.

I do the problem discovery and solution creation work in the middle.



Lead innovation Teams

Lead 4 person innovation teams in the early days of the process using human centered design and Lean Startup style experimentation.

form Collaborative partnerships

Create partnerships with analogs companies to bring the sharpest thinking to our shared problems.


Teach design Thinking

Craft experiences to learn and practice design thinking mindsets.

Lean Startup Experimentation

Design experiments to test ideas before they are build.