Small teams + start from scratch + transition to business

ItS ALL ABOUT BEING SMART ABOUT RISK WHILE EXPLORING OPPORTUNITIES. 

Design is a ball to strait line graphic.

Complex vs. ambitious Problems

Build the right thing before you build the thing right. 

The power of design applied to the process.

Empathy

DEFINE

IDEATE

PROTOTYPE

TEST

Design Theory

Design Reality

I bring clarity to ambiguous problems by uncovering human problems and effective solutions.

This process of build > Measure > Learn over and over helps work our way down derisking first things first. 

 In homes with real customers understanding their needs

In homes with real customers understanding their needs